You have been recently recruited as an intern to JJ Ltd. The company produces specialised glass tubes for laboratories and sell them through its sales offices in different regions across the UK. Consequently, you have been asked to produce a report, critically discussing the above statement. Your discussion should include relevant examples and address benefits and shortcomings of ABM.

Activity Based Management
You have been recently recruited as an intern to JJ Ltd. The company produces specialised glass tubes for laboratories and sell them through its sales offices in different regions across the UK. The Managing Director of the company has recently attended a conference where one of the speakers stated: Businesses should move away from the traditional management accounting techniques that treat all products and all customers the same, and adopt modern approaches such as Activity Based Management. The MD found the talk very interesting and would like to know more about ABM. Consequently, you have been asked to produce a report, critically discussing the above statement. Your discussion should include relevant examples and address benefits and shortcomings of ABM.