Your analysis should begin with a one-sentence summary of the article that includes the author, title, source, and main argument of the text. Next should come your thesis (e.g., So-and-Sos argument is effective/ineffective because). Your overall goal is to explore how the author attempts to persuade their audience (i.e., how they utilize ethos, pathos, logos, and kairos) and whether their attempts are effective or not. Do not use the words ethos, pathos, etc. Instead, say what you mean by themname the techniques. Also consider other relevant factors such as audience, purpose, style, etc. Double Space.