A 500-word essay on what motivates a state to set up a branding campaign? Discuss this especially with reference to the roles of different stakeholders. The paper relates to public diplomacy. It should include an introduction and a strong conclusion.The essay must have Clarity and Structure of Written Argument. It should be well structured and easy to follow. I must begin with an introduction clearly stating the topic and argument, and end with a conclusion summarising main points. Te main argument must be clearly stated, coherent, and developed in a logical manner throughout the essay. The essay writer must propose original ideas indicating. It should also apply concepts to his or her own environment, rather than simply summarising the work of others. The essay should demonstrate a clear understanding of the topic?