Suppose that you were a strategic consultant and Stihl hired you to evaluate whether it is worthwhile
for Stihl to use the Amazon Marketplace to sell its power tools. Your analysis and answers will be
considered by Stihls CEO as he develops companys strategic planning for the next five years. Based on
information in the provided documents, please answer the following three questions.
1. What are pros and cons of Stihl using the Amazon Marketplace to sell its tools?
2. Based on your analysis, what would be your recommendation to Stihl on whether to use the Amazon
Marketplace?
3. Might any changes in situation such as increasing competition, change in product quality, or
change in its customer base – lead you to reverse your recommendation or call for a different approach?
