Summary paper from book 10 pages from chapter 8 can upload chapter to see the pages
Chapter Introduction
8-1
Business Markets
8-1a
Producer Markets
8-1b
Reseller Markets
8-1c
Government Markets
8-1d
Institutional Markets
8-2
Using the North American Industry Classification System to Identify and Assess Business Customers
8-3
Dimensions of Marketing to Business Customers
8-3a
Characteristics of Transactions with Business Customers
8-3b
Attributes of Business Customers
8-3c
Primary Concerns of Business Customers
8-3d
Methods of Business Buying
8-3e
Types of Business Purchases
8-3f
Demand for Business Products
8-4
Business Buying Decisions
8-4a
The Buying Center
8-4b
Stages of the Business Buying Decision Process
8-4c
Influences on the Business Buying Decision Process
8-5
Reliance on the Internet and Other Technology
Chapter Review
Summary
Important Terms
Discussion and Review Questions
