For this assignment you will need to search the internet for information that would help an entrepreneur and/or small business owner to understand the importance of evaluating their organizations marketing strategy along with their customer and product portfolios. You would then create a simple, yet very effective step by step instruction manual in a double-sided bi-fold or tri-fold brochure format describing how these entrepreneurs and/or small business owners can implement the various business models into their organizations strategy. The following is a list of concepts/models your brochure can include as you will need to use a minimum of five concepts/models to complete your brochure. You may use MS Word.to design your brochure. However, please submit your brochure in PDF format. Porters 5 Forces of Competition Customer Lifetime Value Product Line Analysis (Cannibalization Assessment) Brand Equity Value Proposition Price Elasticity of Demand Pricing Analysis Break-Even Analysis Creativity and professionalism of the assignment presentation will also be counted toward the students grade so be sure to submit a creatively and professionally designed report. Instructions to use MS Word to design your brochure 1. Open a new MS Word document 2. Click File -> New -> then enter brochure in the search for online templates and search 3. You will be presented with an array of brochure designs to choose from to complete your internet assignment. I need charts and sources on the brochure
