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Prestige-Seeking Consumer Behavior

For the final project, you will choose a consumer behavior topic: give a general idea about what prestige-seeking consumer behavior is and portray how luxury brands somehow allow us to feel more successful or accomplished in life. You will investigate the chosen topic in-depth and write a 1500 words write-up. Typically, the write-up should include at least eight scholarly articles (e.g., journals and book chapters) and five popular media articles (e.g., newspaper or magazine articles). Your write-up should include in-text citations as well as a reference list. Additionally, cover page and abstract are recommended. Citation style must be as per APA style.