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Prepare an essay Report on Strategic Appraisal.

The module is a Strategic Appraisal to be undertaken on a given real company.(Airline) You will be expected to apply the theories/models you have learned throughout the module. This will include three main parts: 1) the analysis of the external and internal environment of the company; 2) the identification and evaluation of its main strategic options for growth, and 3) recommendation for further development of the company