Global Hospitality and Tourism Issues
Question 1:Outline and evaluate the success of TurnKey, highlighting its impact, if any, on the Hotel industry.Points to consider:- The concept of Turnkey (use of sharing economy)- Scale supply- Consumer demographics- Disruptive innovation- Current trends in accommodation sectorQuestion 2:Recommend whether the hotel industry should strategist to minimise the actual or potential impact of TurnkeyPoints to consider:- Product differentiation- Effective use of technology and innovation- Fostering of long term consumer loyalty- Digital connectivity and strategic drift- TOWS strategic Matrix
