NTOs (National Tourist Organizations) manage marketing strategies for destinations at the country level. Identify 2 academic research articles (visit the library or google scholar) that you will reference to discuss the roles NTOs should play in promoting their destination. Identify on the web one marketing and communication strategy plan for a tourism destination or attraction and identify (1) the various pieces of information / research that need to be carried out before writing such a plan, and (2) the various components of such communication strategies. Conclude with an appraisal of how well the various communication strategies are integrated.
