Satisfaction Guarantee

First time here?

usewelcome15 to get 15% off

Identify market demand drivers for room nights and create a database of room night generators both corporate and leisure.

The company worked for is TownePlace Suites by Marriott in the hospitality market

The term paper must be ANALYTICAL, not descriptive, and should be approx. 10 pages, double spaced, 12 point font. Use your Marketing education and/or independent research to analyze some aspect of the organization or industry in which you did your internship. For example, if you worked on a marketing campaign, consider the strategic and tactical objectives of the campaign, assessing how well these objectives were met and the reasons for not meeting objectives, and make appropriate recommendations based on what you have learned about Marketing (or from research, you have done, including any study of best practices).
You should do some form of analysis; for example, compare results with objectives, compare results with industry benchmarks, compare practices with industry best practices, compare practices with what you learned in class make some form of comparison or analysis, and base your conclusions and recommendations on that analysis. Do not simply describe what the company does and whether you do or do not like it. Do not just tell us WHAT; tell us WHY. Show that you are analyzing the topic and can support your opinions. Analyze and have a basis for any judgments you make.

My Responsibility that I had:
Assist in the creation of content for the web, e-mail campaigns, online promotion, and marketing materials.
Rate Shopping / Rate Parity Monitoring on competitor websites and third-party booking sites.
Social media marketing and strategizing
Seek and analyze competitor marketing and sales materials both on and offline
Perform analysis of sales data, revenue reports and Smith Travel Research reports.
Support to marketing manager in making sales calls and following up with sales leads.
Identify market demand drivers for room nights and create a database of room night generators both corporate and
leisure.