Ethical Issues in Marketing and Advertising
Identifies the various ethical aspects of the topic
-Analyzes, at least, two practical examples
-Relates the topic to the theories and principles studied in the class
-Discusses the potential challenges resulting from real-life ethical dilemmas and points toward solutions that are suggested in scholarly resources.
-Compares to Christian worldview and principles ( 7pionts)
2) Positive and negative critique
-Shows critical thinking in assessing the strong and weak points of relevant ethical theories applicable to the chosen topic
-Suggests new possible avenues for understanding and solving the practical challenges of the chosen topic (6 points)
3) Biblical evaluation
-Compares to biblical principles in a clear and objective manner
-Critically asses the topic in the light of biblical revelation
-Makes clear and relevant practical application of analysis and principles discussed in the paper to modern day life situations. (2 points)
5) LANGUAGE AND STYLE
-The paper contains no serious errors in grammar, spelling or mechanics.
-Single format (Turabian-Vyhmester System (Nancy W. Vyhmeister, Quality Research Papers, Grand Rapids, Michigan: Zondervan, 2007)) is used for in-text and bibliographic references to external resources.
-Font: size 12, Times New Roman, Arial or Calibri
-Line spacing: double
-Front page must contain the title of the paper, the student’s full name and ID#, and date of submission.
Contains the minimum of 5 relevant books and peer-reviewed articles. (2 points)