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Discuss how SWOT analysis identifies opportunities in eCommerce and its relationship to Value Chains

LO 3: Discuss how SWOT analysis identifies opportunities in eCommerce and its relationship to Value Chains

SWOT analysis is a tool used by businesses to determine its strengths, weaknesses, opportunities and threats. Strengths and weaknesses are internal whereas opportunities and threats are external. For a start-up company, it is important to inventory the strengths and weaknesses within the company. Once that is complete, the company will then evaluate the opportunities and threats posed by the external environment. The company will then look to add opportunity by increasing its value chain.

Please make sure you review the media for week one before beginning your work this week.

SWOT Analysis (Links to an external site.)

Examples of SWOT Analysis for Web Start-ups (Links to an external site.)

SWOT Analysis of eBay (Links to an external site.)

A Deeper Look at SWOT Analysis (Links to an external site.)

MVC E-Commerce SWOT Analysis (Links to an external site.)

Prompt:

Use this discussion to demonstrate what you learned about SWOT Analysis. Assume you are the Business Development Manager for an eBusiness. How can you develop opportunities using SWOT Analysis? What factors could influence the likelihood of successfully attaining these opportunities? Create a sample analysis using the attached worksheet.

For your citation, you might use articles that define SWOT Analysis and eCommerce success. You can also find articles from experts that suggest how eCommerce can create opportunities.

Your initial and reply posts should work to develop a group understanding of this topic. Challenge each other. Build on each other. Always be respectful but discuss this and figure it out together.

Discussion Participation Requirements

REMEMBER: The point of a discussion forum is to learn from our shared conversationsharing experiences and research-backed positions and knowledgeto jointly learn more thoroughly than we can alone. It is expected you will read and consider the posts of your classmates and instructor.

WHAT: You will be writing three or more Discussion posts per week. Your main post must be a 250+ word minimum and include at least two references/citations. Please follow up with two subsequent replies to colleagues. Each reply should consist of a relevant paragraph containing 75 words or more.

WHY: Discussion questions are designed for you to demonstrate your knowledge and understanding of the weekly material. This forum provides an opportunity to develop ideas and concepts with your instructor and peers. The Discussion format assists with development of communication skills and critical thinking necessary for success in the modern workplace.

HOW: Your postings should be substantive, demonstrate independent thought relevant to the topic, and encourage continued discussion. Please avoid simply repeating previous posts and agreeing. Provide supporting evidence of your ideas and opinions through the use of personal or work examples, relevant articles or websites, or concepts covered in the weeks readings.

WHEN: Your first post must be made by 11:59 p.m. (MT) Wednesday, and you must post the remaining two before 11:59 (MT) Sunday. You are expected to participate in the ongoing discussion on at least two different days during the week.

Remember that part of the discussion grade is submitting on time and using proper grammar, spelling, etc. You’re training to be a professionalwrite like it.

Click here for info on the Institution Writing Guidelines (IWG) if you have questions.

Forum Mechanics

When you are the first to contribute to the discussion, you will see only the+ Respond link
If others have posted, you will see their comments, along with the+ Respond link
If there is more than one topic for discussion, the first topic is displayed.
To select a different topic, click on the corresponding link in the Topics list.
The+ Respond link as well as any responses will be displayed at the bottom of the page
If you do not see the+ Respond link, or any responses, you may need to scroll down the page

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DISCUSSION 2

LO 3: Discuss how to create an effective business presence on the Web.

Background

Customer retention is an important part of the business process. With an online business, the customer relationship is not always built on a personal level. The customer centric website is a critical part of an eBusiness. It allows the company to build that relationship through the aesthetics and ease of use on the website.

Please use the following to assist you in your response.

User Centered Design: How to Make Usable, Customer-Centric Websites
(Links to an external site.)

Want to Create a Customer-Centric Website? Gear Up With These Tips To The Rescue! (Links to an external site.)

https://www.livechat.com/success/customer-centric-website/Prompt:

Use the discussion to demonstrate what you learned about customer centric websites. Customer retention is critical to any business. Having a customer centric website is important to creating a customer base and retaining customers. Find 2 websites, one easy to navigate and the other less user friendly.

How can a website be customer centric?

What attributes in the easy to navigate site make it user friendly?

What are the hardships a company may experience in trying to achieve this?

What makes the less user friendly site difficult to navigate?

How can that company improve ease of use?

Support your responses with examples.

For your citation, you might use articles that explain customer centric website design or the importance of customer retention for online businesses. You can also find articles from experts that suggest how to create a customer-centric website.

Your initial and reply posts should work to develop a group understanding of this topic. Challenge each other. Build on each other. Always be respectful but discuss this and figure it out together.

Discussion Participation Requirements

REMEMBER: The point of a discussion forum is to learn from our shared conversationsharing experiences and research-backed positions and knowledgeto jointly learn more thoroughly than we can alone. It is expected you will read and consider the posts of your classmates and instructor.

WHAT: You will be writing three or more Discussion posts per week. Your main post must be a 250+ word minimum and include at least two references/citations. Please follow up with two subsequent replies to colleagues. Each reply should consist of a relevant paragraph containing 75 words or more.

WHY: Discussion questions are designed for you to demonstrate your knowledge and understanding of the weekly material. This forum provides an opportunity to develop ideas and concepts with your instructor and peers. The Discussion format assists with development of communication skills and critical thinking necessary for success in the modern workplace.

HOW: Your postings should be substantive, demonstrate independent thought relevant to the topic, and encourage continued discussion. Please avoid simply repeating previous posts and agreeing. Provide supporting evidence of your ideas and opinions through the use of personal or work examples, relevant articles or websites, or concepts covered in the weeks readings.

WHEN: Your first post must be made by 11:59 p.m. (MT) Wednesday, and you must post the remaining two before 11:59 (MT) Sunday. You are expected to participate in the ongoing discussion on at least two different days during the week.

Remember that part of the discussion grade is submitting on time and using proper grammar, spelling, etc. You’re training to be a professionalwrite like it.

Click here for info on the Institution Writing Guidelines (IWG) if you have questions.

Forum Mechanics

When you are the first to contribute to the discussion, you will see only the+ Respond link
If others have posted, you will see their comments, along with the+ Respond link
If there is more than one topic for discussion, the first topic is displayed.
To select a different topic, click on the corresponding link in the Topics list.
The+ Respond link as well as any responses will be displayed at the bottom of the page
If you do not see the+ Respond link, or any responses, you may need to scroll down the page