Key digital marketing principles:
choose two organisations in the same product category and write a report that compares, contrasts and evaluates their current digital marketing practices. The report is a critique of these organisations with reference to their digital marketing practices. (Note that this is an individual assessment). A reference list is required (but not included in the word count). The purpose of this task is to create the necessary environment within the digital marketing architecture to enable you figure out the advantages and the disadvantages of the different approaches companies can utilise to enhance their conversion rates.
Ensure that at least two references on your reference list are from reputable marketing or digital marketing journals.