My industry is chocolate – We will bring Hersey’s Chocolate to Ghana.Using your team country’s industry… for example you could be studying France and your US business that you are bringing is Chick Fil A. So the industry is fast food. Take one competitor that your Chick Fil A in France will have such as “Flunch” and research the company in Hoovers or WSJ or their company website (use google translate to translate their site into English).Determine which international business strategy this competitor is using. Explain your answer by citing at least 2 sources. Use Mergent, WSJ or their company website (use google translate to translate their site into English).Determine which international business strategy this competitor is usingGive any information and facts you have on this company or the industry in the country you are going intoDo not use the same company another team member uses.Use terms from chapter 13At least cite two sources.Key Terms to be used from book International Business – Competing in the Global Marketplace (12ed)strategy, p. 365profitability, p. 365profit growth, p. 365value creation, p. 366operations, p. 367core competence, p. 371location economies, p. 372global web, p. 373experience curve, p. 373learning effects, p. 374economies of scale, p. 374universal needs, p. 378global standardizationstrategy, p. 383localization strategy, p. 384transnational strategy, p. 384international strategy, p. 385
