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Describe how GMs social media use to drive change is an application of working the plan.

Use this link to access the article: http://diginomica.com/2014/10/17/using-social-media-drive-change-general-motors/ YouTube video on GM’s faulty ignition switch: https://youtu.be/KJoNWN4Hdrw 1. Discuss the change that GM is attempting to drive with social media. 2. Describe how GMs social media use to drive change is an application of working the plan. 3. Describe GMs communication plan. Hint: the four (4) phases of the communication plan. 4. Identify the stakeholders and discuss their role and response to how change is being driven by social media at GM. Hint: stakeholder analysis as a resource for this question. 5. What was the response to change as in acceptance or negative reaction to change? Hint: leaders response to acceptance or negative reaction to change including the reasons for negative reactions to change. 6. How could GM encourage employees to be more open to change? Hint: and strategies on openness to change. 7. Discuss the change agents in GMs social media change communications strategy and why change agents should be mindful of leading and lagging indicators to measure the effectiveness of the GM change initiative. Hint: leading and lagging indicators as measures of change initiative effectiveness. Please use template