Compare the external markets of Amazon (China) and Alibaba Group’s Taobao.com. From the perspective of Taobao s Double Eleven Shopping Festival and mid-year promotions and Amazon (China) s Black Friday Shopping Festival, analyze why Amazon (China) was defeated by Taobao and exited the Chinese e-commerce market.

Amazon (China) Market Analysis in China
This paper needs to compare the external markets of Amazon (China) and Alibaba Group’s Taobao.com. From the perspective of Taobao s Double Eleven Shopping Festival and mid-year promotions and Amazon (China) s Black Friday Shopping Festival, analyze why Amazon (China) was defeated by Taobao and exited the Chinese e-commerce market. Please use the SWOT research framework and the PESTEL research framework to discuss the two companies’ discounts and advertising. Please use at least 60 high-quality academic resources to support all the arguments in this thesis.