Compare specific market conditions with the companys performance for 2017. Explain how these market conditions influenced the companys performance, such as interest rates, Federal Reserve Bank monetary policy changes, or other market conditions relevant to the company you selected. You need to clearly explain how specific market conditions impacted your company. Failure to relate specific market conditions to your particular company will result in significant points being deducted.
Analyze year-over-year performance from 2016 and 2017. Make sure to provide key metrics or ratios such as trailing PE ratio, forward PE ratio, price to book, return on assets, gross profit margin, profit margin, debt ratio, current ratio and return on equity in your conclusions. Failure to provide and explain the key metrics listed here will result in significant points being deducted.
